Q: How does the Drive Less Save More campaign work to address traffic congestion?

A: First, there is no single action that will reduce congestion. Rather, we need a multi- faceted approach. Drive Less/Save More is part of the overall solution. It works to increase public awareness about transportation choices, especially trip chaining, to reduce car trips. More than half of the car trips made by people today are not work related. The goal of this campaign is to get people to use travel options and encourage drivers to trip chain. This can translate to better traffic flow and more efficient use of our transportation system. Simply put, fewer trips mean better traffic flow.

Q: How does social marketing work? Do these sorts of campaigns effect behavioral change?

A: Research has shown that the first step to individual behavior change is awareness and knowledge. Then, individuals start thinking about how behaviors may personally apply to them. The next step is to try the behavior. That’s the goal of Drive Less/Save More. It works to increase public awareness of transportation choices, especially trip chaining.